Redondo Beach Wellness Spa Sees 5x Growth in New Clients with Local SEO & Google Ads Strategy
Industry: Massage & Wellness
Location: Redondo Beach, CA
STC Services Since March 2024:
- SEO Content Development
- Local SEO Strategy
- Website Optimization
- Google Ads
- Google Local Services Ads (LSA)
- Google Business Profile Optimization
The Challenge
Located just a few blocks from the beach, this massage and wellness spa offered an incredible in-person experience—soothing treatments, knowledgeable therapists, and a strong repeat customer base. But despite glowing reviews and loyal clients, they weren’t showing up consistently in local Google searches. Their website lacked SEO structure, Google Ads weren’t converting, and their Google Business Profile was underutilized.
With wellness demand on the rise in the South Bay, the spa knew it was time to revamp their digital marketing and claim their space in local search.
The Solution
STC Digital Marketing stepped in with a tailored local strategy to elevate the spa’s online presence and drive high-intent traffic:
- SEO Content Development: We rewrote every core service page—Swedish massage, lymphatic drainage, prenatal massage, cupping, and more—with localized, keyword-optimized content designed to convert browsers into bookings.
- Local SEO Strategy: We built targeted location pages for surrounding areas like Hermosa Beach, Torrance, and Manhattan Beach to expand the spa’s visibility within a 10-mile radius.
- Website Optimization: The site was updated for faster load speeds, mobile responsiveness, improved user experience, and SEO-friendly structure, including internal linking and schema markup.
- Google Ads & LSA: We launched a dual strategy using search ads and Google Local Services Ads to target urgent booking intent. Campaigns were dialed into high-converting keywords like “massage Redondo Beach” and “lymphatic massage near me.”
- Google Business Profile: We optimized the listing with service categories, high-resolution photos, FAQs, and weekly posts to increase map visibility and engagement. Review generation tactics helped push the spa above the competition in local rankings.
The Results (First 12 Months)
- 400% increase in organic search traffic
- #1 ranking for “massage Redondo Beach” and top rankings for “lymphatic massage” and “massage near me”
- 5X more new clients compared to the same period last year
- 51% lower cost-per-lead on Google Ads
- Consistent Google LSA leads from high-intent local searches
- Boosted 5-star reviews by over 170%, improving trust and visibility
Client Feedback
“Our growth since working with STC has been incredible. We used to rely heavily on word-of-mouth, but now new clients are finding us online every day. The SEO content speaks directly to what our clients are searching for, and the Google Ads bring in bookings consistently. We finally feel like our digital presence matches the quality of the services we offer.”
— Spa Owner, Redondo Beach, CA
